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How to deal with a terrible boss

If you have a bullying boss, there are several things that you can do to protect yourself from their terrible managerial style:

  1. Be Sure To Document: It’s important that you document all meetings, phone calls and emails that way if your boss asks you to do one thing and then tries to tell you to do something completely different, you have written proof to support yourself.
  2. Don’t Fight Fire With Fire: If your bullying boss tries to bait you, remain calm, and don’t react. Don’t act in a demeaning way just because your boss is being terrible to you. They are trying to get you to do something that they can then use to get you fired, so as much as you may want to punch your boss in the fact, take a deep breath and find another way to take your frustration out. As mentioned above, if your boss does something that ‘s demeaning or ask you to do something illegal, make sure to document it so that you can use it as evidence for later on.
  3. Be Alert: Watch to see if your manager is targeting just you or others. If they are targeting others, try to determine if there’s a commonality in the people that the manager is picking to harass. If you’re being bullied due to race, gender, religion, age, disability  then the manager is breaking the law and you have reason to get them booted from the company.

    If there’s no commonality among the group being picked on, then at least see if you can rally your coworkers to get them to file a complaint against the boss. You don’t have to worry about retaliation against having these discussions as the National Labor Relations Act  protects most non-government employees.

    On the other hand, if you’re the only one that’s being bullied, then you need to try and figure out what the reason is. Is it something personal? Are you doing a sub-par job? Do you work closer to the manager than others? Determining the reason that you’re the only one that the boss is being difficult to will allow you to figure out what recourse you have.

  4. Quit: If you can’t do anything about your bullying manager, then you should leave, but before you do, try and stick it out until you find another job. While it may seem like a fantastic idea when you’re in the moment to just leave, you may find it difficult to find a job, especially since your direct boss most likely own’t be giving you any type of glowing review.

    In addition, don’t burn any bridges by not taking the proper steps of giving warning to your company. Even if your direct boss is horrible, you never know who you’ll run into from the company in the future nor do you know if you’ll ever need something from your former company.

    With the proper preparation, it’s possible to deal with a bullying boss and even come out on top of a difficult situation.

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If you look around the web for articles and blog posts on how to increase your own blog’s overall reach, you’ll most likely see posts that call for using social media buttons to make your content easily sharable or how to do keyword research and optimize your articles to be found on search. These are all great tactics for getting more traffic to your site, however there are other methods that are simple to use that can help with promoting your blog, including using the audience that you already have.

The people visiting and reading your blog will each have their own network of followers, so make sure that the content you write is something that your followers will find to be entertaining and/or useful so that they are more likely to share it with their network of friends. Another benefit to developing a strong content marketing strategy that includes articles that are of high quality is that you will be able to transform yourself into a thought leader helping to further your ability to generate additional buzz for your blog.

Other steps that you can take to engage your readers so they become evangelists and help spread the word on the Internet about your blog:

  1. Create a strong headline. A headline is what will first grab a readers attention; creating a captivating headline will get people to click through to read your article. In addition, having an eye-catching headline will most likely increase the chances that your readers will share your post within their social networks and in turn will entice their followers to click through.
  2. Leverage social media. Do make sure that your posts have social sharing buttons to the large social networks (Facebook, Twitter, Google+, etc.) as well as bookmarking sites (Reddit, Stumbleupon, etc.). This makes it much more likely that your content will be shared.
  3. Invite your friends and family to read your blog. While some find this to be a daunting task, your friends and family tend to be your best advocates, are usually a more friendly group and can help with generating buzz for your blog.
  4. Networking. Go out and meet people. By making friends with people in your industry, you can meet influential people who can help with getting your content seen by the masses and helping with creating excitement for your blog.

In the end, by taking the time to create high quality content and ensuring that your target audience finds it useful, the ability to leveraging your readers into promoting your blog will be easy. So go out there and start writing!

 

Building an Online Community for your Business

Building a better online community is something every business should consider. Doing so will allow you to withstand any algorithmic change Google brings to its search engine and still allow you to get plenty of traffic. In addition, it’ll allow you to add value to your business and let you stand out against your competition.

But to build a better community, you need to focus on building a better company. This isn’t a quick fix – it’s not about building a couple of links, throwing up some content, or sending a few messages on social media. If you want a genuine following, you need a solid offline marketing strategy that includes strong content, engaging with your followers and doing what it takes to build your business to develop a following.

Before you even take off though, you need to set goals. Don’t even focus on what pieces of the puzzle you need to work on until you know exactly what you’re hoping to achieve by building an online community. Are you looking to increase traffic to your website or sales of product by ‘x’ percent within the next three months? Are you looking to improve your relationship with the customers you already have?

Once you figure out what you’re looking to achieve, it’s now time to elect people for specific tasks and develop a specific strategy to address your goals. 

For finding the right people for your team, you should understand the roles
 needed as there’ll be plenty of work to be done, meaning that there’ll be plenty of roles that will need to be filled and with the right people. Here’s a few roles that you may want to think about filling:

  • Project manager: You want to have someone who will keep the rest of your team on schedule and on task
  • Social media and reputation manager: You want to find someone who can monitor your brand’s reputation and keep track of mentions as well as handle your social media accounts, which includes posting updates, engaging with clients, etc. I would recommend Marty Weintraub’s book on how to manage a community if you’re planning on doing it yourself. If you’re looking to hire an outside vendor to help with social media and reputation management services, I would recommend Smart SEO Designs, an agency I’ve used previously to help with our own social media and reputation management needs.
  • Content writers: You want someone who can write interesting articles to post on your blog that people will want to share across the various social media networks
  • Search Engine Optimization: You need to find people who like research and analysis to stay on top of the latest trends so that the content that you’re writers are posting are optimized as well as having your website optimized.
  • Designer: Visual content is a great way to spread information in an easily digestible manner – that’s why Pinterest and infographics are so hot, so make sure you have someone who can design graphics at a moments notice.

As you can see, there are many positions to be filled one (and there are many other positions that weren’t even listed), making this a lot of work for just one person to do. If you don’t have a budget to get people who can excel at each of these positions, figure out who in your team can help fill these positions and then hire outside help to fill in the gaps.

Once you’ve developed your team, it’s time to come up with a strategy. Developing a strategy will help you with hitting the goals that you set for your business. Taking the time to develop a proper strategy will let you break those high level goals down into actionable pieces.

You should understand that there is no formula. The strategy that’s right for one business could be very wrong for another business. Get creative and find what works for your business. Don’t be afraid to try out different things to see what’s best for your business. It’s ok to make some mistakes – this is what will let you figure out what works to grow your community.

Building an online community can help you stop chasing Google’s frequent algorithm changes. You’ll also get more then just brand name recognition, you’ll get genuine engagement.

We’d love to hear what strategies have you used to build and grow your online community?